How do you advertise your business? Signs in the window? Social media? A billboard on the local highway? There are many ways to advertise, and a big budget is not always a requirement. This being said, we want to be honest, with marketing and advertising some type of monetary spend...
Setting New Year Goals for Your Business
There’s no better time to set resolutions and plan a fresh start than in the New Year; especially for your business. As we get closer to 2016, it’s important to look back and evaluate the year past and look forward to a productive year ahead. Here are a few business...
7 Effective Salon Management Tips
Salon management is a crucial aspect of running an effective successful business in the spa and beauty field. The management team needs to be aware of all the moving parts of the salon. The most important of which is customer satisfaction.
Customer Retention Q&A with Denisse Ypina-Favela
Acquiring new customers is key for business development and growth, but learning how to keep existing, loyal customers is just as important. Customer retention is the practice of getting your customers to keep coming back to utilize your services/product offerings, and can be very valuable when maintaining and growing your...
Summer 2013 Social Media Marketing Tips for Tanning Salons
Summer is here and that represents the most active time of year for many Americans. Most of feel happier, more carefree and less stressed during the summer. While you may think that the opportunities to sell more tanning sessions are fewer when the sun is shining, there are many ways...
Easy Marketing Ideas that Produce Real Results
Ah, the power of marketing. We are advertised to most days whether we realize it or not. We watch or hear commercials, see ads while we’re browsing the web, pass by billboards each day and these visual or auditory advertisements can affect the decisions we make. It’s obvious that we...
Summer Events Equal Big Opportunities for Tanning Salons
As a tanning salon, spa or wellness center owner, chances are your business is relatively small and you need to budget marketing carefully. Summer is a busy time of year, particularly when it comes to seasonal events such as fairs and festivals. Would it be worth your time to attend...
Five Tiny Tweaks that Can Improve Your Business
Running a business requires that you regularly evaluate your products, services, marketing, staff, and business practices. If one or two areas are lacking, it may be necessary to make changes to see growth. Where to begin? We're here to help, and we’ve listed five tiny tweaks that can improve your...
Time Saving Tips for the Tanning Salon or Spa Owner
Does it seem that the longer you own your tanning salon or spa, the harder you work? It’s not supposed to be that way! Sure, you may enjoy running your business, but it shouldn’t be running you. If it seems there are never enough hours in a day – even...
Gain More Customers with Referrals
As social creatures we habitually listen to advice on where to get a great body treatment, where to eat and how to snag the best deals. These referrals come from our friends, family, co-workers, hair stylist, esthetician and sometimes strangers. 85% of customers research a business online before they visit a...