Monthly Expenses for a Spa Business and How to Increase Revenue
A successful spa business requires more than quality services coupled with customer service and a unique experience. It also requires that the owner and or managers be aware of the expenses that affect the bottom line. It the quest to increase revenue, the bottom line must always be the focus.
A top line increase in revenue requires constant attention to providing wanted services, excellent customer service and the ability to attract new clients. An increase in top line revenue does not always translate into bottom line profitability. Fixed expenses for a spa business must be kept in check.
Fixed Monthly Expenses for A Spa Business
Every business that either sells products or services directly to consumers through a brick and mortar location has fixed and fluctuating monthly expenses. Fixed Monthly expenses for a spa business includes:
- Rent: Rent for a spa business is a large expense. The monthly rent is based on the size of the spa and its location. The location selected must be balanced with the benefits it can bring to increasing revenue. A site with easy parking may be essential in a suburban setting, while a site easily accessible to public transit may be a larger consideration in the urban setting.
- Utilities: The bottom line of the spa is affected by its utility bills. Electricity, water, gas, internet connections are essential utilities for every spa. Buying or leasing energy efficient equipment are decisions that will have an impact on utility bills. When adding any service to increase top line revenue, the utility cost is a vital consideration. Adding a sauna means that the utility bills will be affected by its constant power draw. A FIT Bodywrap Infrared Sauna can increase revenue with a modern efficient additional in demand service with a limited effect on the utility bill. The FIT Bodywrap Infrared Sauna is only drawing power when it is actively engaged in a session. Its design includes energy efficiency and 4 zone temperature controls. It is a sauna service that can be offered for a fraction of the cost of a traditional sauna that is constantly running whether it is being used or not.
- Equipment and Supplies: Spas require equipment and supplies including massage tables, oils, linens, and cleaning products. These are a combination of fixed and fluctuating expenses. Shopping for the best offered prices on fixtures is a good start. In the daily operation buying in bulk and negotiating discounts for standing orders with suppliers is a must to keep expenses in check. Products that are used on clients by staff can also be sold in retail sizes at checkup. FIT Bodywrap offers spas retail sized lotions and sprays that clients can purchase after a session.
- Insurance: In any business insurance is a necessity to protect assets. In the spa business, insurance against injuries to clients is a must. Don’t skimp on coverages, shop the market for best prices.
Fluctuating Monthly Expenses for A Spa Business
- Staffing Costs: Payroll for employees, including salaries, taxes, and benefits, is a significant expense for any spa business. To manage this cost, you can hire part-time, commission incentivized employees, or freelancers for some services instead of hiring full-time staff.
- Marketing and Advertising: To attract new clients marketing and advertising are essential. This includes online and offline advertising, search engine optimization (SEO), and social media marketing. While this is an important expense, it can be minimized by focusing on cost-effective marketing strategies like email campaigns or offering discounts to repeat customers.
Increasing Revenue for your Spa Business
Controlling expenses is a key to protecting the bottom line. Increasing revenues is the door to higher profits. Tips for increased revenues include:
- Upselling: Instruct staff and incentivize them to encouraging clients to upgrade to a more expensive service or add-ons. The Fit Bodywrap Infrared Sauna is an additional service with controlled expenses that can add to increased revenue. Retail sales of lotions, aromatherapy oils or similar point of sale products are additional ways to increase revenues.
- Package Deals: Offer discounts for clients who book multiple services or visits. This encourages clients to come back and try more services, increasing revenue and customer loyalty.
- Gift Cards: Selling gift cards is an effective way to increase revenue for a spa business. Clients can purchase gift cards for themselves or for friends and family, which can help increase your customer base.
- Loyalty Programs: Encourage repeat customers by offering loyalty programs that reward them for returning. For example, offer a free massage or facial after a certain number of visits or a free FIT Bodywrap experience to expose them to a service.
A successful spa business requires careful management of expenses and a focus on increasing revenue. By keeping monthly expenses low and implementing revenue-increasing strategies like upselling, package deals, gift cards, loyalty programs, and retail products, a spa business can maintain a healthy bottom line.