7 Effective Salon Management Tips
Effective Salon Management
Salon management is a crucial aspect of running an effective successful business in the spa and beauty field. The management team needs to be aware of all the moving parts of the salon. The most important of which is customer satisfaction.
The Salon Management Team is responsible for a range of tasks from scheduling appointments and managing employees to maintaining a positive customer experience and ensuring financial stability. The tips for effective salon management apply to a variety of spa and salon experiences. EHL Hospitality Business School located in Switzerland is world renowned for their study, research, and degrees in hospitality management. EHL Insights is a free public webzine offering of the university.
In a cornerstone article for EHL Insights, Marcel Butchey, a Lecturer on the EHL Campus Passugg does a deep dive into effective spa management. His tips and expertise are beneficial for effective spa and salon management.
The right strategies and tools can take salon and spa businesses to the next level. Along with the expertise of Hospitality centered Bachelor Programs, trade groups and associations, such as Day Spa Association, Aesthetics Pro, magazines and webzines like American Spa offer resources for salon management.
7 Effective Salon Management Tips
Consolidating Salon Management Tips into a list of seven is a subjective exercise. Scanning the public resources available brings up these often mentioned 7 Effective Salon Management Tips:
Plan and Schedule Effectively – Organizational skills are essential in salon management. Managers must anticipate the needs of your clients and staff. Computer skills to manage appointments and integrate with staff scheduling are essential in the world of hospitality.
Communicate with Your Team – Effective communication is important in a salon where employees need to work together. Everyone on the team should be well schooled in the policies, procedures, and goals of the salon and its responsibility to the clients. Encourage staff to voice their concerns in private to a manager or in public at staff meetings.
Train and Develop Your Employees – Invest in new hires with personalized training, don’t take short cuts or assume they are familiar with salon goals. Encourage all staff, old and new, to speak up and say, “I’m not sure about….” Provide them with a succinct answers and extra training if needed. Motivate staff with real incentives such as bonuses or extra paid leave.
Focus on Customer Experience – Consumers are the Business. The Salon Business is a customer experience. Make it a unique experience by offering personalized services with new adventures. Salons of all sizes can add a unique adventure in health, well-being, and beauty with the FIT Bodywrap Infrared Sauna System. It has a footprint that will fit in every spa, it is an affordable investment with minimal installation expenses and produces a steady stream of income.
Maintain Financial Stability – Track expenses, manage inventory, create, and maintain a budget. Cash flow needs to be assessed daily, not weekly or monthly. If expenses can’t be met the salon will quickly suffer in services provided as well as customer experience.
Stay on Top of Industry Trends – Stay up to date with the latest trends and products through industry publications and associations. Get out to trade shows and see what’s new in the industry. Salons around the world discovered the benefits and minimal training of offering FIT Bodywrap’s proprietary line of lotions and sprays. New services and products keep clients engaged and interested.
Promote Your Business – Effective Management of any business including a salon and spa means attracting customers and clients. Make the most of interactive social media and email marketing, a cost-effective way to interact with old, new, and perspective clients. Pay attention to reviews and comments, do not let them go unanswered.
Effective Salon Management Requires Multiple Skills
Effective salon management requires a person or team that is organized, communicates well, and stays focused on clients and staffs and the interaction between the two. These seven tips, lay the foundation to build a successful beauty business. It requires providing an exceptional customer experience, while also maintaining financial stability and growth.
Effective salon management is aware of and implements innovative services that will excite clients and improve cash flow. An investment in employee training and oversight cannot be emphasized enough. Effective salon management relies on a staff that offers a valuable experience to the client.