Marketing Resources

Marketing Guides

Creating a Referral Program

Word of mouth is the most effective and least expensive form of marketing. Encourage it with a referral program that empowers your customers to become your biggest advocates!

Customer Service is Key

Happy customers are returning customers! Learn why amazing customer service is the most important aspect of your business, and pick up some tips to step up your service game.

Loyalty Program App Comparison

If you’re looking to offer a loyalty program, we’ve compared the top apps for you by price and by features!

Identifying Your Target Market

Don’t make the mistake of trying to market to everyone! Knowing who your ideal customer is will help you get the most out of your marketing efforts, and budget.

Getting the Most Out of Groupon

Don’t try Groupon without reading this guide! Use Groupon smartly to generate leads without giving away services for free.

Hosting a Launch Party

What are you doing to generate interest when you launch a new service? Who should you invite to a launch party? What do you offer during the party? We’ve got you covered.

Marketing to Baby Boomers

Boomers have money to spend and are at a point in their lives where they are happy to spend it on themselves. Here’s why you should be marketing to Baby Boomers, and how to do it.

Marketing to Generation X

Gen X is a prime target for wellness, spa, and tanning business, since they’re more concerned with their own health and wellbeing than any other generation.

Marketing to Millennials

Even if millennials don’t fall into your target demographic, they are the future – so if your company plans on sticking around, millennials will be valuable down the road.