Employee onboarding, training and continued education should be one of your top priorities. Gallup, a public polling, research and management consulting company reported that 32% of employees were engaged at work in 2015. Businesses that offer training and development for all employees gain a competitive advantage. This is because a successful training program can provide your facility with knowledgeable, capable employees who are more engaged in your company because you have taken the time to invest in them. Not all employees will be your ambitious, go-getter type but the goal is to make sure they are given the tools they need to be engaged at work. Consequently, taking the time to create an educational culture can produce the valuable and versatile team you want.
Your team is part of your businesses assets and their knowledge of the products and services you offer is what puts money in the bank.
This sounds just peachy, doesn’t it? But small business owners may be wondering, “where do I get the training material and support needed without putting in 80-hour work weeks??”
Look to your equipment partners! When you choose to partner up with any vendor there are two questions to ask.
- What type of training do I need?
- What type of training is offered and how is it administered?
A true partner will offer training materials on the benefits, safety features and setup of your infrared body wrap. They should also offer sales and marketing ideas, tips and tricks that were created to make you successful. The reasoning is simple; your partner should invest in you just as you have invested in purchasing their equipment.
Training can be administered in person, over the phone or on the web. To free up the time of business owners and management teams that don’t have the time or availability for in-person training many vendors offer online webinar training. This education format makes it easier than ever to get started with your new equipment.
A certification program is also important. Displaying the certificates from training and educational programs your business has been involved in can increase your credibility and let clients know that you are the authority. After training you should receive a certificate of completion for your efforts.
Since you are in the business of educating your clients on the latest and greatest products and services as an industry professional is it recommended that you stay in the know. Some vendors offer ongoing training throughout the year to support their providers and it is recommended that management teams and employees participate in this training as new information may be shared and it’s always a great idea to keep your team excited about your offerings.
And here’s why, when introducing a new service or reviving one that you already offer you want to be able to answer your client’s questions and effortlessly speak about it in conversation. Specialists say that learning is social and can create a sense of unity between two people. Relationship building is an integral piece to generating a large clientele of ambassadors for your business.