The holiday season is the busiest time of year for most people, but for small businesses, it can be a time of slow sales momentum. Instead of letting your business get sucked into the holiday blues, it’s important to start thinking about sales strategy and methods for productivity. Here are our top five tips on how to maintain sales throughout the festive season:
Create holiday promos: There’s nothing a customer loves more than saving a few bucks. Develop holiday-inspired promotions that will get your customers excited to purchase your products or services. Twenty-four hour flash deals are great if you’re looking for a quick turnaround.
Start booking appointments for the New Year. Although we’re still in the midst of December’s hustle and bustle, start scheduling appointments as soon as the first or second of the New Year. Let your clients know that appointments are already being made after the holidays to create a sense of urgency.
Find creative ways to market your brand. The days leading up to a big holiday are a joyous and light-hearted time. Putting together engaging content on social media and blog posts are a great way to show personality and insight to your business. By allowing your brand to be top of mind, customers are more likely to contact you or pay you a visit.
Stay in touch with your customers. Although sales might be at the top of your list, it’s important to keep your current customers engaged with festive touches through personalized holiday cards or emails. Keep them updated on any product offers to make them feel appreciated. Valued customers always come back!
Look back at the year past. Down time is the best time to look back at the year past and analyze what can be improved upon. If you conducted customer surveys, now is the time to start examining feedback collected in order to plan a successful year ahead.
Join us in dashing through the holiday season with these tips for success. Here’s to a prosperous New Year!