Sales is the lifeline of any business, big or small. Growing a business is a labor of love, and sometimes there’s plenty of cash on hand, and other times…. well, there’s just not. Part of a business’ growing pains is coming up with ways to boost sales in order to grow revenue and profits. Running a business always has its up and downs, so we’ve compiled a list of our top 5 tips on how to boost sales and impact your bottom line.
Get familiar with your customers. Knowing who your customers are can help you market to your most profitable group of prospective customers. Ask questions or conduct icebreakers, or come up with a brief survey to help you analyze your customer demographics. Knowing what type of customers you already have can help you to be effective in garnering new customers who are like-minded.
Stay in touch. By being in constant communication with your customers, you’re able to deliver new information about your products and services, and promotions. Staying in touch can help keep your brand top-of-mind, and can increase the likelihood of return visits.
Always follow up. When you receive an inquiry via phone or online, make sure to jot down the inquirer’s contact information. Having an email or phone number will allow you to follow up and can help increase sales from your stream of prospects.
Create an incentive for new customers. Offer a discount, or free product or service to new customers. This can help with getting customers through the door to become familiar with your staff and your service offerings. A simple incentive can create long-lasting relationships.
Keep track. Start asking your customers how they heard about you. Keep track of when and where your promotions appeared. Take advantage of Google Analytics, a free tool that can help you find out how your customers are able to get to your website or social media page. This can help you reallocate your marketing budget to maximize your return-on-investment.
It’s important to keep sales at the top of your to-do list. Without your customers, your business would be nonexistent. If you haven’t already, make it a priority to invest in your sales efforts in order to grow your business and your bottom line.