Bad habits are hard to break. But they become a bit easier to overcome if you focus on overall lifestyle changes. The key is encouraging complementary behaviors that work differently toward the same goal. Not only is this the best way to lose weight, the principle applies to any health and fitness goals. Listen up spas, tanning salons, gyms, chiropractic and medical clinics – by offering complementary therapies and treatments, you can increase revenues from your existing clientele. Here’s how it works.
The Benefit of Creating Synergy
According to Dictionary.com, synergy is defined as “The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of the individual elements.” This is perfectly demonstrated by a focus group in the workplace; by working together, a team of diverse people are better able to find solutions to problems.
But the same also holds true in personal aspects of our lives. If we want to learn a new language, for instance, it will become second nature if we immerse ourselves in the right environments and activities. By listening to a foreign language learning program, taking a class, visiting a country where the language is spoken and maybe even watching foreign films, this immersion creates a synergy that allows us to learn more quickly and retain that learning. It’s a proven methodology.
Complementary Health and Fitness Tools
When it comes to health and fitness, a change in behavior is the catalyst for seeing results that last for the long term. As long as you want something badly enough, you can focus your mind on making it happen. Or, as Plato is quoted as saying, “Human behavior flows from three main sources: desire, emotion, and knowledge.” Most people have plenty of desire and emotion, but could use some help with the knowledge portion of the equation.
Take, for example, someone who wants to lose weight. Creating a goal by saying, “I wish to lose 50 pounds in the next six months”, is not sufficient to make it happen. Lifestyle and behavior changes are necessary so that the dieter doesn’t jog five miles each day and then indulge in a big banana split sundae. Working toward a positive goal while practicing behaviors that are contrary to it is counterproductive; there is no synergy.
A New Tool to Help Your Clients
That’s where you come in, as the trainer or medical practitioner or salon owner. To truly help your clients, you need to help them come up with a viable plan that promotes positive change for the long run. The person who wants their pain relieved and the person who wants to become healthier actually share a similar goal that can be helped by a complementary therapy such as the FIT Bodywrap©.
By adding a FIT Bodywrap© system to your business, you get one more tool to help your customers achieve their goals, whether that’s weight loss, pain relief, overall health through detoxification, looking better through softer skin and reduction of cellulite or even stress relief. As a complementary therapy, it helps physical therapists treat their patients, spas enhance relaxation and beautification treatments and tanning salons help clients get bikini- and beach-ready.
Along with a sensible diet and exercise regimen, the FIT Bodywrap© system is a perfect complement to achieve any goal related to health and fitness – and it gives you an additional way to make money!
A weekly FIT Bodywrap© session is just one behavior that works together with other positive lifestyle changes to create synergy – and realize their goals. Help your clients achieve better results than they ever thought possible with the soothing, healing, detoxifying effects of infrared body wraps.